Blooming Soap – Yay or Nay? Blooming is one of the most hotly debated topics in wet shaving. After endless research from wet-shaving professionals and veteran shavers, the jury is still out on the value of blooming. As blooming soap is a personal choice, we thought we’d share all the information we know about this practice and let you decide if you’re for or against it. What is Blooming? In wet-shaving, blooming refers to softening soap. When a soap is…