Fragrance choices can be over overwhelming. Eau de parfum, eau de toilette, cologne, even eau de cologne, what’s the difference and how do you know which one to choose? We’ve done the research to clarify the difference among them so you can make the best decision next time you’re shopping for a new fragrance. The Basics Different types of fragrances are named to reflect their respective fragrance concentration level. Each formula features a ratio of concentrated fragrance oils, to water and ethanol with each scent ranging from pure concentrated fragrance…