“The basics, but better.” We’re welcoming a new brand to our collection – Basic Maintenance Lab™.Canadian-made, this collection uses the best ingredients, backed by science, to provide men with simple and effective skincare. The Philosophy Basic Maintenance Lab™ wants to make it easy for men to develop one good habit – a consistent grooming routine. As with all areas of life, staying consistent will yield the best results. Basic Maintenance Lab™ is helping men stay consistent in grooming with simple…