How to Choose the Best Towel for Your Needs

How to Choose the Best Towel for Your Needs

Who knew that shopping for towels could be such a confusing process?! From thread counts to material sources and textures, there’s a lot to consider when selecting the best towel for your needs. But worry no more! We’ve done the homework for you to make shopping for your next towel easy. Here are the differences between the softest, most absorbent towels currently on the market. Zero Twist Towels Zero twist towels provide a feeling of luxury during each and every…

Japanese Towels 101

Japanese Towels 101

When shopping for a new towel, you’re most likely looking for something soft, absorbent, and long-lasting. With so many types of fabrics and styles to choose from, the process can be a bit overwhelming if you’re not well-versed in towel terminology. With the help of the Morihata Towel Buyer’s Guide we’re here to give you a quick lesson on Japanese towels so you can find the one that is right for you. Made in Imabari For over 200 years, Imabari,…

Invest in Ikeuchi

Invest in Ikeuchi

In today’s world of mass production, it’s challenging to find quality products that are made using only pure materials, and natural processes. Japan’s Ikeuchi Organic Inc. has been doing both and has redefined the traditional manufacturing process. Established in 1953 by Tadao Ikeuchi, the company began production in a bonded factory and slowly began to export to Europe in the late 1960’s. Today, Ikeuchi products can be found across Europe, North America and Asia thanks to independent and major retailers which…